“You couldn’t have a better lead in for the summer,” said Dergarabedian, who noted that Memorial Day weekend should also be quite significant with the release of Alice Through the Looking Glass and X-Men: Apocalypse. This year the new element will be Doctor Strange, which stars Benedict Cumberbatch and debuts in November. In 2014, it was a Captain America movie and Guardians of the Galaxy. In 2015, that meant having an Avengers movie and Ant-Man. Hollis credits the continued and growing success of the franchise to Feige’s commitment to quality and also the strategy of each year releasing one Marvel film that is familiar to audiences and one that is new. “Kevin has established this interlocking, interwoven cinematic universe that is not just unprecedented in terms of its size and scale, but also it’s really unparalleled in entertainment today, the $9bn in business that they’ve done in 12 movies.” “The Marvel Cinematic Universe and the Marvel Studios team as led by Kevin Feige has really been a model for consistency in extraordinary storytelling,” said Dave Hollis, Disney’s executive vice-president of theatrical distribution. The Marvel element is a key portion of that and one that other studios are trying to match. It took 165 days to reach that threshold last year. The only big change was that Civil War effectively ended the three week first-place run of Disney’s The Jungle Book, which came in second with $21.9m, bringing its domestic total to $285m.Īside from the flop of The Finest Hours in January, Disney is having a great 2016 and this weekend surpassed the $1bn domestic mark in a record 128 days. That film has earned $327.3m domestically to date and this weekend placed 10th with $1m.Īs is to be expected when there is only one new wide release, the rest of films on the charts looked paltry in comparison. Great reviews and word of mouth will surely distinguish Civil War from Batman v Superman: Dawn of Justice, which opened to $166m in late March but fell sharply over the subsequent weekends. In sum, the superhero showdown has earned $678.4m globally to date. “We’ve become so accustomed to these massive numbers – now we’re putting up single-day numbers that would be very noteworthy opening weekends on their own,” Dergarabedian said.Ĭivil War cost $250m to produce but has taken far more thanks to a healthy international debut last weekend and a big bump from China this weekend. According to comScore senior media analyst Paul Dergarabedian, the film is well on its way to becoming a $1bn movie. Teens made up only 11% of the audience.Īfter a $75m first day, the opening was right in line with expectations. Audiences were 59% male and mostly adults. It has been very well received by critics and now audiences, who gave the film a promising “A’’ CinemaScore. That is at least partially attributable to the fact that Civil War is basically an Avengers movie in disguise.ĭirected by Joe and Anthony Russo, Civil War sees an ideological showdown between Iron Man (Robert Downey Jr) and Captain America (Chris Evans) and is packed to the brim with Avengers old and new. Jurassic World is second, with $208.8m.Ĭivil War has nearly doubled the opening of the previous Captain America film, The Winter Soldier, which opened to $95m in April 2014. Star Wars: The Force Awakens holds the record, with an opening of just under $248m. Marvel’s The Avengers and Avengers: Age of Ultron hold third and fourth place. The film grossed a massive $181.8m this weekend, bumping another Marvel film, Iron Man 3, out of the top five all time debuts.
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